This season, we called upon fans to not just Be The Thunder - but to Bring The Thunder. To get louder. Prouder. And bring a level of ferocity to the stands like never before.

Our television, OOH, and season look highlighted our fans’ fierce loyalty and energy. The Thunder’s louder-than-life support carried the team to the playoffs for yet another year. Throughout the season, we screamed right alongside the fans and measured their soundwaves, giving us a way to showcase the passion of thousands all on a single billboard. And when studies showed us that fan’s sound levels could actually influence the final score, we even created a beer cup megaphone to amplify the Thunder’s noise during these high-stakes games.

Fans brought their Thunder like no season before, and once again proved that Lightning can not exist without Thunder.