In order to truly immerse attendees in this interactive booth experience, they are welcomed to insert their own photos, taken moments before, into a custom-produced film. With surprise and delight, the participants then watch the film with themselves as the star. After the event, participants receive an email with a link to their films, as well as the opportunity to share it with friends and colleagues. This tactic is always an overwhelming success and has been recognized as breaking new ground in event-based marketing.