We’re excited to report a breakthrough in the fight to defeat ALS (a.k.a. Lou Gehrig’s disease). It’s truly big news and our partners at the ALS Association of Florida would like everyone to know. So we quickly penned a script, recruited a cast of beautiful friends, and are plowing into postproduction on our new Red Digital Cinema Camera. The spot will be ready in a few weeks and, if it follows the same pattern as our recent commercial for the Walk to Defeat ALS, will debut in Florida then migrate to other states. Check back soon to see the finished piece. In the meantime, help us wipe out this terrible disease with a donation. Visit www.alsa.org

– Glen