Last week, the Attractics team headed north to Philadelphia.  Visions of cheesesteaks danced in our heads as we prepared to face the cold, packing sweaters, coats and hats.  We stepped off the plane….and it was 70 degrees! It was the American Society of Nephrology (ASN) Conference, and we were there to entice attendees into Baxter’s booth with a combination of sensory-stimulating tactics.  One tactic gave attendees the chance to sit back, relax, and listen to a futuristic “3-D” audio presentation of software being installed into their robot heads. It intrigued, entertained, and educated attendees on the benefits of the SmartCare software in Baxter’s HomeChoice PD machine. We also ran a video tactic, in which attendees got to escape from the chaos of the show for a few minutes while reclining in the peace and quiet of our coveted pod chairs and watching a video on Baxter’s Xenium dialyzers through video goggles. Both tactics were well-received, as were the tasty “Smart Treats” we handed out – gummy brains, naturally!