The Attractics team finds itself in downtown Atlanta for ASN Kidney Week 2013. We’ll be deploying one of our tried-and-true tactics, the Custom Newsletter, for the attendees to enjoy. Our wonderful client, Baxter Healthcare, has gone all out for this year’s ASN conference, and they relied on Attractics and Dunn&Co. to create the messaging, design the booths and implement the Custom Newsletter tactic. A lot of hours and effort went into creating, implementing and managing every aspect of Baxter’s considerable effort, and the response was fantastic. The booth traffic was excellent and the number of compliments on the booth design was both thrilling and humbling.

As always, we consider ourselves incredibly lucky to have found partners that are equal parts colleague and friend. We always strive to exceed expectations, in part because that’s what Baxter has come to expect from us, but also because we appreciate the relationship that we have with them and we’ll never accept anything less than 100% from ourselves. I’ve been fortunate to have an incredible year of conferences with Baxter, both here and abroad, and I’m looking forward to another great year in 2014. – Seth