Attractics teamed up with our good friends at Elite Exhibits to create a lottery-style scratch-off touch screen game. We custom-programmed and designed a touch screen experience, and deployed the game at a show for GE Capital at the Aria resort in Las Vegas, where attendees could “scratch off” three fields for a chance to win a gift card. The game also captured users’ contact information, so the amount of useable leads reached nearly 500, or a full 1/3 of the total attendee count. The event was a big success for our client, no small part of which was the foot traffic generated by the scratch-off game.
This was a great project from start to finish and we can’t wait for our next opportunity to team up with Elite Exhibits and GE. See you soon. – Seth