The Netherlands National Renal show was held in a converted monastery in the quiet little town of Veldhoven, and Attractics was there with our custom touchscreen game. The Dutch attendees, who couldn’t have been nicer, had a blast interacting with the infectious game. The tradeshow went very well, with a significant percentage of the attendees coming to the booth and learning about Baxter’s product and therapy messages.

After the congress, the Baxter team spent a wonderful couple of days exploring the canals of Amsterdam. Though it certainly lives up to its wild reputation, the Attractics team can attest that Amsterdam is a beautiful and interesting city in its own right. We had a great show, interesting travels, and we can’t wait to get back soon to see our friends in the Netherlands. – Seth