By utilizing the LEAP motion controller, head-mounted displays, and custom software, our 3D Motion Control Tactic fully immerses booth visitors in a virtual world. Tactic participants are able to use their hands to interact with either branded or unbranded 3D elements within the experience and see all elements in great detail. Not only do the participants enjoy interacting with this cutting-edge technology, but the visual spectacle draws passersby from the crowd and onto the booth. Premiered at the EDTA congress in Amsterdam, this tactic was overwhelmingly successful at attracting and engaging exhibit hall attendees and driving booth traffic.