When the Vinik Family Foundation reached out to us to help them bring attention to an experiential community art installation called The Beach Tampa, a little imagination was required. “Picture 1.2 million little white balls filling Amalie Arena. We want as many people from the community as possible to have the opportunity to experience this event.” So we worked to spread the word. And after creating a dedicated web site, a social media campaign with around-the-clock community management, TV PSAs, radio, outdoor and digital advertising, the results spoke for themselves. Every reservation slot and walk-up ticket was booked from beginning to end for 21 straight days, with over 100,000 total attendees.