Dunn&Co. worked with the Florida Department of Transportation and the Center for Urban Transportation Research to create a campaign to help make Florida's roads safer by reducing impaired driving among 20-29 year olds. We launched "One Foolish Act" to dramatize how a single foolish act of DUI can not only wipe away someone’s life, but also the thousands of memories and experiences that person would have made, impacted and lived for the remainder of their days. The television produced for this campaign won gold from Communication Arts.