We recently debuted our latest effort for our friends at the ALS Association of Florida. The new 30-second spot is part of a campaign that includes print, outdoor and radio to promote six walks throughout the state. The spot was also presented to the national board and we hear requests to use it are already coming in from other chapters around the country.
Can a place famous for huge slabs of ribs win over one of its most loyal customers with a low calorie dish designed for resolution season? It can when that dish is a mouthwatering Katsu steak served with sweet mashed potatoes and a side order of satire. Check it our in our latest spot for Tony Roma’s.
Our new campaign for Tony Roma’s debuted today and it’s a far cry from the wet meat advertising that currently dominates the category. The commercials are an invitation for diners to reclaim their adulthood by trading up to a classic American brand like Tony Roma’s. Watch the first spot, “Knowing Tony,” here.
Everyone’s Buzzing About Our Blindspots
See The Blindspots officially launched just eight days ago and it’s already stirring up a lot of local passion, driving 3,700 visits to the site. Word of our Tampa-area campaign is beginning to spread throughout the state and was featured on ABC Action News. We’re helping to make pedestrian and bicyclist safety a hot button issue in Florida and we’re doing it without the benefit of a huge media budget.
Nine pedestrians are killed in Florida every week, which means the Sunshine State has the highest pedestrian death rate in the country. Even more troubling is the sad fact that the bicyclist death rate here in Tampa is nearly three times the national average. The Florida Department of Transportation awarded us the assignment to create a campaign to help create awareness and decrease crashes. We were proud to take up the challenge and launch an integrated campaign this week, which includes SeeTheBlindspots.com and a 30-second TV commercial that we shot and produced ourselves. Please check it out and spread the word so all Floridians can begin to see our roads differently.
